Dallas Arboretum Welcomes Chris Smith as Senior Vice President, Marketing and Guest Experience

Juliette DC — Wed, 30 Oct 2024 17:15:27 Z

The Dallas Arboretum and Botanical Garden has named Chris Smith as the new Senior Vice President of Marketing and Guest Experience. Smith brings extensive experience in public gardens and green spaces, most recently serving as a consultant for the Arboretum, with significant contributions made this past summer.

In her new role, Smith will lead the Arboretums marketing strategy and guest engagement initiatives, with a focus on elevating the experience for all who visit this beloved green space. Her passion for nature, combined with a proven track record of driving transformative initiatives, positions her as a key addition to the leadership team.

We are thrilled to welcome Chris Smith as our new Senior Vice President of Marketing and Guest Experience, said Christie Eckler, Chief Advancement Officer at the Dallas Arboretum. Chris has a demonstrated ability to lead impactful initiatives and brings a unique blend of passion for nature and innovative guest engagement strategies. We are confident she will be instrumental in enhancing the Arboretum experience for all of our guests.

Smith spent her career championing green spaces, combining marketing and communications expertise with guest experience strategies to foster meaningful connections between people and nature. In her new role, she will continue to engage Arboretum guests, advancing the its mission of showcasing the beauty of nature and promoting education and sustainability.

Smith earned an MBA from Texas Christian University and a Masters in Environmental Relations from the University of North Texas. She is a current member of the Dallas Chapter of the Public Relations Society of America and American Public Gardens Association.

About the Dallas Arboretum and Botanical Garden:

The Dallas Arboretum and Botanical Garden is located on the southeastern shore of White Rock Lake at 8525 Garland Road, Dallas, Texas 75218. The Dallas Arboretum is also the home of the internationally acclaimed Rory Meyers Children's Adventure Garden. The garden is open daily from 9 a.m.-5 p.m. Festival daytime admission is $22 for adults, $18 for seniors 65 and older, $13 for children 2-12, and free for Arboretum members and children under two. On-site parking is $15. Evening tickets range from $13-$35. The Dallas Morning News is the principal partner of the Dallas Arboretum. The Arboretum is supported, in part, by funds from the Dallas Park and Recreation Department. WFAA is an official media sponsor for the Dallas Arboretum.