The Dallas White Rock Marathon board of directors announced Parker University as a new sponsor for the MetroPCS® Dallas White Rock Marathon®, Half Marathon & 5-Person Relay Race, and the SMU Cox Corporate Relay Challenge, presented by Behringer Harvard. Parker’s three-year commitment makes the university – a leading not-for-profit chiropractic and wellness institution – the official Heatsheet Sponsor of the Dallas White Rock Marathon through 2013.

“We are incredibly thrilled to have Parker University join our race as the official Heatsheet Sponsor,” said Phil Baker, chairman of the Dallas White Rock Marathon board of directors. “With Parker University’s help, we will continue to provide quality products to all our participants, and increase our overall donation to Texas Scottish Rite Hospital for Children.”

In June, the Dallas White Rock Marathon board of directors pledged a $1 million donation to Texas Scottish Rite Hospital for Children from the anticipated proceeds of the December 4 race.

 “We are excited to partner with the Dallas White Rock Marathon,” said Matt Eiserloh, chief marketing officer at Parker University. “It is the premier race event in Dallas, and given Parker’s support of health and wellness initiatives, this sponsorship is a perfect fit for our institution.”

For more information on the 42nd running of the MetroPCS Dallas White Rock Marathon, or to learn about the benefits and availability of corporate sponsorships, visit www.runtherock.com.

About the MetroPCS Dallas White Rock Marathon

Voted the top marathon and half marathon in Texas by Competitor magazine, the MetroPCS Dallas White Rock Marathon is a flat and fast race, featuring a start/finish in Fair Park and a scenic course that includes a 10-mile loop around White Rock Lake. The race serves as a qualifying event for the Boston Marathon. The primary beneficiary of proceeds from the weekend’s events is Texas Scottish Rite Hospital for Children. For more information, visit the official MetroPCS Dallas White Rock Marathon website at www.runtherock.com.